Culture sensitive design

Societies worldwide are increasingly interconnected through trade, migration, education, and digitization. This has resulted in a profound new complexity of cultural groups. Consequently, designers are confronted with the challenge of gaining a clear understanding of this cultural diversity. Culture Sensitive Design provides an overview of theory as well as practical models and methods, aimed to motivate and inspire design students, practitioners, and educators to get in touch with different cultural values, customs, and symbols; to avoid mistakes that may be obstructive for certain groups of people; to enable cross-cultural cooperation; to learn more about the diverse and complex layers of culture that define who we are, how we think, how we imagine, and how we create; to open up the design space, thereby creating a tremendous source of new ideas. (Bron: cover)